Ella's Birth
It all started when we found out Ella was coming into the world. As a sensitive mom, I realized how much thought goes into every little thing a baby wears as I prepared the shopping list with all my excitement. With the indescribable feeling of holding Ella in my arms, I began to search the Internet for something that would keep her little feet warm. The risk of getting cold with traditional knitted booties worried me a bit. So I decided to make my own booties. I sacrificed a soft cotton t-shirt that I had bought for Ella, and our very first booties were born.
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Our approach
As a hardworking, researching mother who wants the best for her baby, I always wanted Ella to wear soft, comfortable clothing made with care. I saw the satisfaction of Ella Bonna mothers as my own satisfaction, the happiness in their eyes as my own happiness.
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Growing Business
After Ella's growth and first step trials, we designed our snap and non-slip slippers based on my experiences and the experiences of mothers like me. Our e-commerce journey, focused first on the American market, has since brought Ella Bonna booties to families in many countries.
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Ella Bonna Moms Are Always Right
I made one rule the first, unchangeable article of our company: Ella Bonna moms are always right, and their satisfaction matters more than anything else.